Sylvia Cohen started selling invitations out of her home in 1975. When she began using up too many rooms, her husband decided it was time for her to open a store. To get her started, he gave her a few tables in his dinette store on Highway 35. From there, she moved the store to Middlebrook Shopping Center, where she added candy to the inventory. She was there for 4 years before moving the store to Norwood Avenue and changing all candy and edibles to Kosher under the JSOR. After 14 successful years, she sold the store, but in 2009 she became owner again and moved the shop to Monmouth Road, where she now specializes in gift baskets, gift trays, wedding favors, and unique gifts for babies, birthdays, showers, and bar/bat mitzvahs.
She met her husband, Ray, in 1959 and they were married on September 11, 1960. They lived in Deal Park for 45 years before moving to the Imperial House in 2005.
She is a member of Congregation Torat El and a past President of Temple Beth Torah sisterhood. She has also served on the Boards for Ruth Hyman J.C.C., Jewish Federation of Monmouth County, and Temple Beth Torah. Sylvia has also served on many charitable committees, including Monmouth University Scholarship Ball, Monmouth Park Charity Ball, Pacific Opera, and Jewish Federation’s Main Event, for which she was a Co-Chair. She has also been honored by Hadassah as “Woman of the Year.”